When you bought your business, did you purchase an investment…or buy yourself a ‘secure’ job?
Whenever an investor decides to enter the capital markets, he/she recognizes that there is inherent risk, but over time, that monetary investment will grow offering him/her a return on investment. This principle holds true for any investment:
Each of these investors is expert in her/his area of interest and actively works to protect and increase the value of the investment. Business owners should approach their investments in their businesses the same way - develop them in order to increase their value.
All too often, business owners do not approach their businesses as investments, but rather as jobs. They find themselves caught in the whirlwind of the day to day operations of the business, instead of focusing on the strategic, long term plan for making their investment thrive. Unfortunately, as a result, many times the value of these businesses does not increase, and they may become even less valuable over time.
Business Coaching helps an owner take ownership of her/his business by enabling him/her to:
- Holding on to the business as a long term investment for herself/himself and future generations
- Positioning the business for acquisition
- Selling the business to key employee(s)
Business owners who want to maximize the value and reap the rewards of their investments should contact me about Business Coaching.